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Continuing Professional Education (CPE)

120 South Riverside Plaza
Suite 2190
Chicago, IL 60606
Phone: 312/899-4000
Accredited Provider
2020 FNCE: Crossing the Finish Line: Leveraging Your Expertise Across the Diverse Media Spectrum for Winning Results
Academy Center for Professional Development
Recorded pre-approved CPE Activity: 175 Lectures/Webinars
Have you built a strong social media presence, but are spinning your wheels trying to parlay your online expertise into radio, television, and print opportunities that highlight your position as THE nutrition expert? Consumers are seizing upon nutrition and diet messages from social media, even though this information is disseminated by “influencers” who have no qualifying background in dietetics, and their messages are based upon sensationalism, not science.

But these influencers are not going away - and neither is social media! RDNs need to leverage social platforms to make their voices heard, but they cannot overlook the power of traditional media! Leave this session poised to interview for TV, radio, magazine and online publications by knowing where to look, what to wear, and how to pivot off of a difficult question. This panel, featuring a live demo and lecture between a past Academy spokesperson and seasoned New York media editor, will deliver the strategies that get RDNs noticed by editors, allowing them to deliver sound, science-based nutrition advice that resonates with a diverse range of consumers across multiple platforms. Ethical conundrums that are prevalent in both social and traditional media will also be addressed.

Planned with the Nutrition Entrepreneurs Dietetic Practice Group

Learning Objectives:
Describe three key components of a desirable media pitch
Explain the RD role in both traditional and social media
Conduct an interview for print, television, or radio outlets
1.1.8 Adheres to the Standards of Professional Performance for RDNs.
2.1.4 Uses a variety of media to deliver information.
2.1.8 Delivers accurate and credible messaging.
Start Date End Date Country State/Province City
10/20/2020 10/20/2023 USA